Job Description

Full job description

The Marketing Operations team serves as a central consultation and execution hub across the entire SEI organization, driving alignment and establishing best practices for the execution and delivery of go-to-market tactics. The Email Developer resides within Marketing Operations and serves as a subject-matter expert on email campaign execution, email tools and technologies. The Email Developer may use multiple email technologies including Oracle Eloqua, Pardot, and Salesforce Marketing Cloud, as well as deliverability and customization tools to develop branded email marketing campaigns and automated programs that drive business results.

Essential Duties

• Develop and deliver ad-hoc email, and more complex automated email campaigns.
• Participate in kickoff meetings to ensure understanding of campaign and communication goals, provide guidance around email best practices, and provide insight into previous results.
• Collaborate with the project team (project manager, data analyst, and creative) to determine list characteristics, choose templates, suggest flow, and provide insight into industry best practices.
• Build, edit, test, schedule and launch email campaigns and programs using the University’s email service providers (ESPs).
• Assist with quality assurance testing to validate performance for email campaigns and programs.
• Execute testing strategies for email campaigns and programs.
• Support reporting, monitoring, and interpretation of performance related metrics.
• Help troubleshoot campaign issues.
• Assist with external vendor and service provider relationships as necessary.
• Stay current on industry standards and best practices to assure campaign value and enhance client experiences.
• Understand and communicate business trends and program performance to the marketing team.
• Collaborate with business stakeholders to ideate, implement, and enhance life-cycle email campaigns for University audiences.
• Execute special project efforts to enhance team efficiency and quality.

• Ensure email communications meet the expectations of industry best practices, University brand identity and regulatory standards.

Job Skills

• Ability to work independently and in a team environment.
• Ability to prioritize, manage, and execute multiple projects simultaneously and drive projects to completion.
• Strong organizational and planning skills coupled with attention to detail and accuracy.
• Excellent verbal and written communication skills and ability to build relationships with all levels of stakeholders and personalities.
• Comfortable in a fast-paced, multi-faceted, ever changing and sometimes ambiguous work environment.
• Proficient in Excel, PowerPoint, and ESPs such as Eloqua, Pardot, and/or Salesforce Marketing Cloud.
• Understanding of current email standards and best practices.
• Knowledge of commercial internet service providers (Yahoo, Hotmail, Gmail) and email clients (Microsoft Outlook, Apple Mail).
• Knowledge of email construction, including HTML and experience working in an HTML editor (MJML experience a plus)
• Familiarity with SQL and AmpScript is a plus.
• Ability to learn new technologies and software quickly.
• Strong data evaluation skills, with the ability to extract and interpret data from various sources.
• Ability to convey information clearly and effectively through both formal and informal documents, presentations, and dialogues.

• Commitment to quality and delivering outstanding client experiences and value.

Work Experience

• 3-6 years of email marketing experience
• Knowledge working directly with email/interactive marketing.
• Familiarity with working on a geographically distributed/hybrid team.

Education

• Bachelor’s degree from an accredited institution required

Certificates, licenses and registrations

Other

• Must be able to travel occasionally should a business need arise. For most roles travel would not be common. Travel may involve plane, car or metro. In accordance with ADA policies, reasonable accommodations regarding travel limitations can be provided. Travel will be more common for roles such as Account Executives (25 - 50%), senior leaders (10 – 20%) or Capella Core Faculty (5 – 10%).
• Ability to work onsite in Corporate or Campus location (in a typical office environment) may be required based on role. If so, this would include being mobile within the office, including movement from floor-to-floor using elevators or stairs.
• If offsite or hybrid role, must have access to work in setting which enables meeting all requirements of the role (including privacy, reliable internet access, phone, ability to video conference, etc.) at a remote location.
• Faculty and Federal Work Study roles require access to work in setting which enables meeting all requirements of the role (including computer, privacy, reliable internet access, phone, ability to video conference, etc.) at a remote location.
• This role may require lifting, however reasonable accommodations will be provided in accordance with our ADA policies.
• Must be able to meet critical thinking and problem solving aspects aligned to job duties, as well as effectively communicating with co-workers.
• Must be able to work more than 40 hours per week when business needs warrant. Accommodations related to schedule may be considered.
• Able to access information using a computer.
• Other essential functions and marginal job functions are subject to modification.

• SEI is an Equal Opportunity employer committed to a diverse and inclusive community. We welcome applications from all. While it is not typical for an individual to be hired at or near the top end of the pay range at SEI, we offer a competitive salary and benefits package. The actual base pay offered to the successful candidate may vary depending on multiple factors including, but not limited to, job-related knowledge/skills, experience, business needs, geographical location, and internal pay equity. Our Talent Acquisition Team is ready to discuss your interest in joining SEI. The expected salary range for this position is below.

If you require reasonable accommodations to complete our application process, please contact our Human Resources Department at

[email protected]

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